Tuesday, October 19, 2010
Where Good Ideas Come From
I am always on the lookout for fresh and fascinating books that can be applied to both my personal and business life. I recently came across Where Good Ideas Come From by Steve Johnson. He has created this wonderful book trailer video that encapsulates many of themes he discusses in his book and it is well worth the watch. On a marketing note, this video is a very creative idea and an excellent example of "walking the talk" in promoting his book.