Marketing Assessment

Understanding how your company will perform under duress is an important indicator of company’s health and resiliency. As long as you are leading the charge or your star product is doing booming business most companies appear to be performing admirably but when market forces conspire to negatively impact your business, industry or region - it can create insurmountable barriers to growth.

You need to understand your company’s “growth gaps”…and plan for bridging them by putting in place a sound business marketing strategy that helps your company evolve to compete more effectively. A sound marketing and business development strategy helps you plan financial resources, identify possible product development opportunities; identify human resource needs and helps and possible gaps in productivity and technology.

A Marketing Assessment helps you identify those gaps by allowing you to gain insight from a key set of indicators. It offers you, your suppliers, your customers, stakeholders and business partners an opportunity to provide objective feedback. This solution is designed to help you implement a structured, objective assessment that investigates your company through these standardized steps:

1. Conduct private and objective interviews with key sales and marketing staff using our custom assessment template.
2. Develop a private and objective, customer service survey for a broad cross section of clients: considering economic sectors, regional diversity and demographic profiles
3. Review all marketing materials and any supporting marketing business planning process
4. Conduct a private and objective interviews with suppliers and key stakeholders
5. Develop a written, comprehensive review of the results including: situation analysis, recommendations, actionable items, estimated costs and timelines, highlight trends from accumulated data, and track results

A. The Marketing Assessment Questionnaire

• Strategic Marketing Focus 
• Environment
• Organization 
• Systems
• Marketing Functions
• Sales Functions
• Performance Measurements

 B. Customer Service and Key Stakeholder Standardized Assessment

• Identify key stakeholder categories 
• Perceived weaknesses
• Product and service issues 
• Main market concerns
• Identify business cycle

A Marketing Assessment may sound like something you could do in-house… but consider the benefits of a third party — we use benchmark practices and a standardized process, we will be objective, allowing stake holders, suppliers and customers to give honest answers.