Wednesday, December 1, 2010

Viral Marketing and YouTube

Now that December has arrived,  I have posted this seasonal video for your viewing pleasure. Interestingly enough it is also a terrific example of viral marketing. For those unfamiliar with the term viral marketing, Wikipedia defines it as an advertising or marketing technique that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

In this example, the video has caught the public attention and imagination. It was only posted November 13 but as of today, in a little over 2 weeks, has already garnered 5 million views! The sponsor of the video has their web address at the end of the video and with this many impressions has created a powerful presence for their brand awareness. Wouldn't you love to get 5 million impressions for your brand and at minimal cost (YouTube services are free)?

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